Goal: Create the #ModernGrooms community for Van Heusen's wedding collection, featuring a nationwide contest for grooms to be styled in their latest suits.
My role: Provide copy for the contest reels, stories, style tips and Instagram captions.
My role: Provide copy for the contest reels, stories, style tips and Instagram captions.
Goal: Write tips for the modern couple, encouraging a fresh and unconventional approach to wedding fashion.
SUIT UP OR SLIP UP.
A weekly true-false style poll to educate the audience on proper groom etiquette.
